triple j

Role

Senior Product Manager

Year

2019

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triple j, a beloved Australian radio station known for its curation and connection with youth communities, faced a growing threat from global streaming services. Their ageing mobile app offered an outdated experience, failing to resonate with modern audiences and lacking features to foster community engagement.


Over the course of two years I worked with a cross-functional team at the Australian Broadcast Corporation to conceptualise, validate, design, build, ship and iterate a new version of the triple j app. As a Senior Product Manager I was involved in researching, shaping and setting a vision for features that aimed to diversify content, increase listening frequency and foster community participation.

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I was also responsible for coaching two product designers and an associate product manager through the product development cycle, mentoring them in new ways of working including design thinking, user research practices, story-telling and how to work collaboratively with engineering and QA.

Within our team we ran a continuous discovery process involving expert interviews, user testing sessions, and closed beta testing to build out a three-horizon roadmap that prioritised core, emerging and future needs for listeners and the station.

Through collaborative design and iterative testing, the team delivered features that addressed key user needs, fostered community engagement and helped increase time spent listening in the app. For example, "On-demand content" empowered listeners to delve deeper into their musical interests by discovering new podcasts, revisiting favourite episodes, and exploring past shows. By incorporating emojis and intuitive design, "Live reactions" provided a fun and accessible way for users to express their feelings about music in real-time, creating a shared listening experience and strengthening the sense of community. Additionally, the "Studio reaction analytics dashboard" equipped presenters with valuable audience insights, enabling them to tailor their content and engage with listeners more effectively.

Launched in October 2018, the new triple j app saw a 70% increase in weekly listeners, a testament to its success in attracting and engaging audiences. Downloads soared to 234,000, and 95,000 active weekly users solidified its place as a vibrant community hub. The app's innovative design was further recognised with a Best in Category Strategic Good Design Award 2020, signifying its impact and excellence.