I was also responsible for coaching two product designers and an associate product manager through the product development cycle, mentoring them in new ways of working including design thinking, user research practices, story-telling and how to work collaboratively with engineering and QA.
Within our team we ran a continuous discovery process involving expert interviews, user testing sessions, and closed beta testing to build out a three-horizon roadmap that prioritised core, emerging and future needs for listeners and the station.
Through collaborative design and iterative testing, the team delivered features that addressed key user needs, fostered community engagement and helped increase time spent listening in the app. For example, "On-demand content" empowered listeners to delve deeper into their musical interests by discovering new podcasts, revisiting favourite episodes, and exploring past shows. By incorporating emojis and intuitive design, "Live reactions" provided a fun and accessible way for users to express their feelings about music in real-time, creating a shared listening experience and strengthening the sense of community. Additionally, the "Studio reaction analytics dashboard" equipped presenters with valuable audience insights, enabling them to tailor their content and engage with listeners more effectively.
Launched in October 2018, the new triple j app saw a 70% increase in weekly listeners, a testament to its success in attracting and engaging audiences. Downloads soared to 234,000, and 95,000 active weekly users solidified its place as a vibrant community hub. The app's innovative design was further recognised with a Best in Category Strategic Good Design Award 2020, signifying its impact and excellence.